Common Partners With AT&T To Launch Smartphone Cases

Posted on Mar 6 2013 - 3:09pm by Tracy

The Chicago rapper Common has linked with AT&T and Case-Mate for the launch of a line of smartphone cases under his own Common Ground Foundation (CGF) last week (Feb. 28) via a launch event at AT&T’s Michigan Avenue flagship store in Chi-Town. The cases feature graffiti-styled designs by local artists from the Chi and a percentage of each sale benefits CGF, to help better the lives of underprivileged youths through creative arts.

common-launches-smartphone-case-line

“We’re definitely there to support and empower our youth to fulfill their dreams,” said Common on Thursday, moments before the launch event kicked off. “When we partnered with Case-Mate we realized they want to support our foundation and do things within the community. And AT&T was on that same mission.”

The G.O.O.D. Music vet felt it was important to bring a hip-hop aesthetic to the cases, of which there are six designs.

“Case-Mate really came up with the idea that the designs will be based upon a graffiti and mosaic artistic perspective,” said Common. “I come from Chicago and the first way I learned to express myself artistically was through hip-hop–that’s the root of what I do regardless. I’ve never been a graffiti artist, but I have a lot of respect for all the elements of hip-hop, so its great for us to have cases that have something to do with hip-hop culture.”

The cases, which retail for $50 and are available for iPhone 5, iPhone 4/4S and Samsung Galaxy S III, will be sold exclusively at AT&T (click here to see all the models) And according to Common, there will be more designs down the line.

Vibe.com


AROUND THE WEB



About the Author

  • http://twitter.com/DJEternity DJ Eternity

    Dope!

  • http://twitter.com/daddymack362 DADDYMACK

    Good for him-

    2Dopeblogger