Over a year ago it was announced that Chicago Bulls star Derrick Rose was expecting a baby. The internet went abuzz and people wanted to know who the woman was that was bringing a life into the world with the star. Shortly thereafter, Google was blazing with searches. We found out that it was indeed Derrick’s long-time girlfriend Mieka Reese. Mieka who has an extensive background in fashion is not just the typical ‘baller-girl’ type of chyc. She has her own thing AND she’s well educated. And that’s what intrigues us. Gumbumper just had to sit down and talk to Ms. Reese to hear what she’s all about. Mieka started off as a celebrity stylist where she created her own company back in 2010. Being a stylist is how she met Rose. Now Mieka has a brand new son who they adamantly call ‘PJ‘ and a clothing line called ‘Rich Girl Candy’ which she is busy promoting. We talked to Mieka about that and then some…
Check it out:
How did you come up with the name “Rich Girl Candy”?
We started with the idea of an online consignment shop for high end designer brands, so I wanted a name that would reflect that, women love shoes and handbag, sort of like candy, so just a fun play on words. Rich Girl Candy. As a brand, the rich in RGC is meant to represent abundance. To be rich with love, to be rich with happiness, and so on…
Who and/or what inspired you the most?
Since my son has been here, he alone is my biggest inspiration; I want to be a living example for him.
Where did your sense of fashion come from?
My mom, she has always been into fashion.
Who are some of your favorite fashion designers?
Chanel, Helmut Lang, 3.1 Phillip Lim are a few of my favorite labels.
How does someone who wants to design their own clothing line get discovered?
With the Internet and media at an all time high, it’s easier to get discovered than ever before. If you have a good product, post it, and have your friends wear and post it, you will be surprised who’s watching.
Who would you say your line caters to?
I would say ages18-35; women on the go, something to wear while running errands, or picking the kids up, or going to a game with friends. The consignment shop is for all women who want to wear the latest trends and hottest labels without having to spend designer prices.
How long did it take to launch your own brand?
From the thought to the launch was around a year.
Will you always be exclusive or do you plan to have stores carry your line?
This is something I’m still thinking about. I like the idea of exclusivity but it’s very exciting to see how many stores want to carry the line.
How does it feel being a mommy who is on her grind?
I love it, he motivates me to get it done everyday! Even when I don’t want to get up, the thought of him watching makes me want to make him proud.
Did Derrick have any input on starting your line?
Not so much, he allows me to do what I want and what makes me happy. He will give input if I ask.
How supportive is he?
Very supportive, he supports me and encourages me to do even more, I’m blessed.
Where do you see yourself in 5 years?
In 5 years, being a good mother will still be my top priority, pray fully the line will be sought after and worn around the world; I see the consignment side being very successful.
How much time do you spend promoting your line?
I’m always thinking of ways to expand my brand and there’s never enough promoting your product, so I feel I can always promote more.
What is your secret recipe for success?
I don’t have the secret lol, I’m trying to find my own way myself.
Tell us where to find you online.