Nicki Minaj is parting with Kmart to sell her multi-department lifestyle brand. The American Idol judge commented on the new deal, saying: “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.”
The “Starships” rapper will develop the lines, which will be available exclusively at select Kmart locations and on ShopYourWay.com beginning this year.
She will oversee the design and development of the brand so that it reflects her strong creative talent, expressive personality, and distinctive individual style. Shop Your Way is a free membership program and shopping community that offers rewards, personalized deals, product reviews, and contests.