Queen Latifah has been named the new face of Pantene’s Truly Relaxed and Truly Natural Collection.
The CoverGirl collaborator joins fellow beauties Zoey Deschanel and Eva Mendes, who are both signed on with the haircare giant.
“Having black hair is unique,” she explains, “in that black women change up styles a lot. You can walk down one street block in New York City and see 10 different hairstyles that black women are wearing: straight curls, short cuts, braids — we really run the gamut. That means we have to have the products that really work for all of our various looks, and Pantene is so versatile.”
“The Queen Latifah Show” starts on September 16th, 2013.